Proudly based in Northumberland
Proudly visiting your audiences all around the UK

We deliver a 'Reality First, Brand Second' approach to insight.

We are an ethnographic research consultancy that captures the lives of the people we meet via photography, audio and video.

We’re fascinated by the 85% of the UK who live outside London (and the 15% inside too!).
‍
We get closer to your customers around the UK and capture their reality.

We get closer to your customers around the UK to deliver Reality Advantage™.

01
On-Demand
UK Tours
02
Glimpses of Reality
03
Conversations
at Scale
04
Strategic Consultancy

We deliver Reality Advantage™ to help you achieve your objectives.

Proud to work with a range of clients who have benefitted from Reality Advantage™.

we’re grateful to be recognized by some of the most respected creative and design organizations worldwide.

01
best branding agency
—
design excellence awards
(2023)
02
top creative studio
—
global innovators summit
(2022)
03
outstanding ux/ui design
—
user experience guild
(2021)
04
most innovative ad campaign
—
marketing impact awards
(2020)
05
creative agency of the year
—
international design council
(2022)
06
best web design
—
digital creators awards
(2021)
07
excellence in visual identity
—
brand masters forum
(2023)
08
top digital marketing agency
—
adworld summit
(2023)
09
innovation in storytelling
—
narrative design awards
(2020)
10
best integrated campaign
—
global strategy awards
(2022)
11
outstanding motion graphics
—
creative motion guild
(2023)
12
leading agency in brand strategy
—
future vision awards
(2023)